Page 32 - ar2012

Overview
The Edible Oils & Fats (EOF) Division manufactures and markets
IndoAgri’s downstream products locally and overseas. These include
cooking oils, margarine, shortening, crude coconut oil (CNO) and
other by-products derived from oil palm refning, fractionation and
crushed copra. The Division operates fve advantageously located
refneries with a combined CPO processing capacity of 1.4 million
tonnes per year.
Our Bimoli, Bimoli Spesial, Delima, and Happy Salad Oil range of
cooking oils are leading brands in the Indonesian market, together
with our margarine and shortening which are sold under the Simas,
Palmia, Simas Palmia, Amanda and Malinda brands. According
to market research, we are one of few major players dominating
Indonesia’s consumer market for branded cooking oils and margarine.
In 2012, our branded products accounted for over half of the Division’s
revenue, while the balance was derived from sales to industrial
customers and third-party brands. Our industrial pack cooking
oil is mainly sold to the Indofood Group and other industrial food
manufacturers, while our industrial pack margarine and shortening
are marketed under our own brands to confectioneries, bakeries
and other food manufacturers.
Given the nature of our vertically integrated agribusiness, our CPO
raw materials are mostly supplied internally. We also leverage the
distribution channels of our parent company to supplement our
market penetration efforts. Together, our products are sold through
direct channels as well as local and national distributors serving
approximately 326,000 retail outlets across Indonesia. This gives
us both a deep penetration in the Indonesian market, and also a
clear understanding of consumer buying patterns.
Edible
Oils & Fats
Review
Edible Oils & Fats Division reported
total revenue of Rp9.6 trillion in 2012,
representing a 5% growth over 2011
mainly attributable to higher sales of
cooking oil and copra-based products.
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