36.
INDOFOOD AGRI RESOURCES LTD
ANNUAL REPORT 2015
T
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Our consumer cooking oils are marketed domestically
under the leading brands of Bimoli, Bimoli Spesial, Delima
and Happy, while our consumer margarine and shortening
are packed and sold under the Palmia and Amanda brands.
Bimoli, in particular, is a popular local brand that has
achieved several awards including the Indonesia Best Brand
Award (Platinum Level) from 2002 to 2015, the Indonesia
Customer Satisfaction Award (Diamond Level) from 2000 to
2015, and one of the Top 50 Most Valuable Indonesian Brands
in 2015.
The EOF Division also produces and sells industrial pack cooking
oils directly to PT ISM Group and other F&B manufacturers.
Industrial pack margarine and shortening are marketed to
confectioners, bakeries and other food manufacturers under
the Palmia, Simas, Amanda, Malinda and Delima brands.
By leveraging the distribution channels of PT ISM Group, we
are able supplement and deepen our own market penetration
efforts. As a result, the EOF Division has good access to direct
sales channels of PT ISM Group, as well as local and national
distributors serving approximately 370,000 retail outlets
across Indonesia.
2015 REVIEW
During the year in review, the EOF Division processed
approximately 817,000 tonnes of CPO including 64% from our
own plantations in 2015. The Division also produced and sold
small amounts of palm-based products derived from CPO
refining, such as refined, bleached and deodorised (RBD)
palm stearin and palm fatty acid distillate.
Collecting sample in the fractionation process
EDIBLE OILS & FATS
REVIEW