Indofood Agri Resources Ltd - Sustainability Report 2014 - page 53

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INDOFOOD AGRI RESOURCES LTD
SUSTAINABILITY REPORT 2014
No sugar is added to any of our palm oil food products. The
level of trans fats and sodium in all IndoAgri’s food products is
kept below the limits stipulated by the national food standard
of Indonesia and our export countries.
PRODUCT TRACEABILITY
We are able to trace our products through the product cycle,
from finished products on the tables back to the crops from
the farms. For more information on traceability, please refer
to page 30.
PRODUCT INNOVATION
Customers are able to recognise the innovation in our cooking
oil and margarine products. Our R&D, marketing and sales
teams work in collaboration to develop products that fulfil
the high level of quality and cost
-
effectiveness expected by
the discerning customers. The new products created by the
R&D team are evaluated by an independent consumer
-
testing
panel. Rigorous market testing is conducted thereafter, and
only the products that meet the quality requirement and
customer satisfaction will go to market.
PRODUCT LABELLING
Information on the ingredients and nutritional values of each of
our branded products is provided on the food label printed on
the side of the packaging. The labels also remind consumers
to dispose the used packaging properly. An additional recycling
logo is found on the packaging for the cooking oil.
HALAL CERTIFICATION
All our refineries are halal certified by L PPOMMUI, the Research
Institute for Food, Drugs and Cosmetics of the Indonesian
Ulemas Council. LPPOM is recognised internationally by the
World Halal Council.
RECOGNITION AND AWARDS
Over the years, IndoAgri has received various national and
industry awards that acknowledge its service excellence, brand
performance and customer satisfaction. In 2014, the Bimoli
brand received the Double Platinum Indonesia Best Brand
award for the twelfth consecutive year and the Customer
Satisfaction Award for the fourteenth consecutive year under
the cooking oil category.
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